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Webinars

Upcoming

Monday, June 22 2020, 1 PM ET | 10 AM PT
As the world begins to reopen, marketers find themselves wondering how to pivot their strategies for the new reality. With new privacy laws and tools dictating strategy and historical data no longer serving as a guidepost, it’s time to steer to a fresh, targeted approach to identify consumers that are ready to brave the new world.

Tuesday, June 23, 2020, 1 PM ET | 10 AM PT
Traditionally, marketing and communications plans have focused on customers and investors. But today, employees can become vocal advocates—or critics—of the organizations they work for, and that can impact the opinions of external parties. More than ever, brands must be transparent about what they're doing to support their stakeholders from the inside out.

Thursday, June 25, 2020, 1 PM ET | 10 AM PT
Your audiences are not limiting where they engage with great video content, but are you taking a converged approach to engage with them as they move across TV, connected TV and digital? Forward-thinking advertisers and media planners and buyers are getting more from their TV spending by amplifying their audiences across connected TV and digital.

Friday, June 26, 2020, 1 PM ET | 10 AM PT
Live sports may be universally suspended, but sports fans haven’t disappeared. A recent survey from YouGov found that Americans who usually watch live sports are turning to movies, TV series, news, documentaries and reality shows as their go-to content. With a limited slate of premium sporting events this year, advertisers need to be nimble in adjusting their media approach to seize new opportunities.

Monday, June 29, 2020, 1 PM ET | 10 AM PT
Pandemic-induced panic hoarding and supply chain disruptions have brought millions of new buyers to many CPG categories and brands. At the same time, TV viewing—a prime CPG branding platform—has been disrupted by a surge in streaming and the lack of live sports. With the country adapting and settling into new rhythms, marketers have an opportunity to convert these new buyers to “lasting loyals.”

Tuesday, June 30, 2020, 1 PM ET | 10 AM PT
As nationwide restrictions ease and consumer confidence makes its slow return, dining behaviors and expectations will dramatically change. What does the “new” quick-service and fast-casual restaurant patron look like in a post-pandemic world?

Tuesday, July 7, 2020, 1 PM ET | 10 AM PT
Facing fragmented data and limited support, the rallying cry to “be data-driven” can often hit marketers like a ton of bricks. They continue to be challenged to actually activate their data. But the benefits are clear: CEOs and CMOs that prioritize using data throughout their organizations routinely outperform those that don’t.

Wednesday, July 8, 2020, 1 PM ET | 10 AM PT
Ecommerce accelerated 5 years overnight due to the pandemic’s stay-at-home policies. When social distancing moved all shopping online, many brands realized how unprepared their ecommerce strategies were to actually reach their consumers. And now,  those consumers have developed new shopping behaviors and ecommerce expectations.

Monday, July 13, 2020, 1 PM ET | 10 AM PT
The uncertainty of 2020 has brought brand safety and brand suitability back into the spotlight. It has never been more important for digital advertisers to understand the nuances of the types of content their advertising appears alongside. What will be the key to finding brand-suitable environments in the future?

Wednesday, July 15 2020, 1 PM ET | 10 AM PT
As the number of consumer engagement channels skyrockets, so does the pressure on brands to provide a personalized, alluring and consistent experience to keep their customers engaged and delighted. But what does it take to actually achieve experience-driven commerce that meets heightening customer expectations?

Previous

Thursday, June 18, 2020, 3 PM ET | Noon PT
One thing is very clear about marketing today: Consumers want personalization. In fact, surveys have found that 90% of buyers find non-personal brand messaging “annoying.”  But when you’re building out a personalization strategy, it is critical to remember that the one-to-one experience must continue beyond the ad.

Thursday, June 18, 2020, 1 PM ET | 10 AM PT
Every cloud has a silver lining. The impact of Covid-19 can help agencies realign to become more agile and resilient. You can treat the current business downturn as an opportunity to let go of what isn’t working, embrace what is, and discover new ways to emerge stronger than before.

Available On-Demand (Originally Broadcast June 17, 2020)
It has never been more challenging to be a brand with a finger on the cultural pulse. Marketers need to have the teams, structures and tools in place to quickly change creatives and messaging and launch new campaigns that are aligned with consumers' ever-shifting realities.

Available On-Demand (Originally Broadcast June 16, 2020)
Your tribes are the groups of consumers who share a deep-seated attribute that is critical to their identity, such as life stage, occupation, affiliation or shared passion. Many brands look to enhance their loyalty through targeted discounts and personalized offers. But how can you engage tribes with promotions that drive short-term revenue and enhance brand trust?

Available On-Demand (Originally Broadcast June 15, 2020)
Every ad platform has an identity solution, but not all identity solutions are created the same. Having a strong one is the difference between a good media strategy and a great one.

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