吉吉av电影

Verizon Media Expands DSP to Include Omnichannel Inventory

Buyers can do more with less

The move has been made to ease the pains caused by fragmentation.
Verizon Media

Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within a single unit.

吉吉av电影Media buyers using the DSP can now purchase omnichannel inventory, including mobile, display, video, CTV, audio and digital out of home in addition to native advertising units within a single dashboard.

The expansion of the DSP’s functionality now means that it has exclusive access to native ad inventory from Verizon Media’s owned and operated properties such as Yahoo, Huffington Post and TechCrunch.

Formerly, advertisers would have to use separate services to plan, execute and measure the performance of campaigns on Verizon’s premium and native ad inventory. This level of fragmentation meant the process of purchasing the different inventory types and then measuring their success could prove laborious, according to Iván Markman, chief business officer at Verizon Media.

“The Verizon Media native [ad] experience was separate from the programmatic capabilities in our DSP,” he said. “Now both are one, and this includes a lot more consistency [campaign] planning and measurement and attribution. Over the last few quarters, we’ve looked at bringing more transparency and insights to our DSP.”

Markman went on to state how improving the efficiency of campaign tools was increasingly important, especially in an era when many media agencies undergo a hiring freeze, if not implement headcount cutbacks.

“You can now do more with less,” he said. “Sometimes you’d have seven different platforms for things like digital out of home and native then display. Many of our clients have unfortunately had to furlough some team members or lay off their workforces吉吉av电影. This helps with performance.”

Recommended articles

<", c, ' onload="var d=', n, ";d.getElementsByTagName('head')[0].", d, "(d.", g, "('script')).", i, "='", a.l, "'\">"].join("") } var c = "body", e = h[c]; if (!e) return setTimeout(q, 100); a.P(1); var d = "appendChild", g = "createElement", i = "src", k = h[g]("div"), l = k[d](h[g]("div")), f = h[g]("iframe"), n = "document", p; k.style.display = "none"; e.insertBefore(k, e.firstChild).id = o + "-" + j; f.frameBorder = "0"; f.id = o + "-frame-" + j; /MSIE[ ]+6/.test(navigator.userAgent) && (f[i] = "javascript:false"); f.allowTransparency = "true"; l[d](f); try { f.contentWindow[n].open() } catch (s) { a.domain = h.domain, p = "javascript:var d=" + n + ".open();d.domain='" + h.domain + "';", f[i] = p + "void(0);" } try { var r = f.contentWindow[n]; r.write(b()); r.close() } catch (t) { f[i] = p + 'd.write("' + b().replace(/"/g, String.fromCharCode(92) + '"') + '");d.close();' } a.P(2) }; a.l && q() })() }(); c[b].lv = "1"; return c[b] } var o = "lightboxjs", k = window[o] = g(o); k.require = g; k.modules = c }({}); /*]]>*/
秒速赛车平台【复制网址gd1144.com】 秒速赛车【gd1133.com光大彩票】-新闻 秒速赛车【gd1100.com光大彩票】-法治 秒速赛车【gd1144.com光大彩票】-案件 秒速赛车【gd1155.com光大彩票】-检察 秒速赛车【gd1166.com光大彩票】-理论 秒速赛车【gd1177.com光大彩票】-新媒体 秒速赛车【gd9900.com光大彩票】-视频 秒速赛车【gd9911.com光大彩票】-评论 秒速赛车【gd9922.com光大彩票】-文化 秒速赛车【gd9933.com光大彩票】-人物 秒速赛车【gd9944.com光大彩票】-舆情 秒速赛车【gd9955.com光大彩票】-装备 吉吉av电影 秒速赛车【gd9977.com光大彩票】-今日推荐 秒速赛车【gd1133.com光大彩票】-图片聚焦 秒速赛车【gd1100.com光大彩票】-以案说法 秒速赛车【gd1144.com光大彩票】-检察视界 秒速赛车【gd1155.com光大彩票】-城东区 秒速赛车【gd1166.com光大彩票】-城中区 秒速赛车【gd1177.com光大彩票】-城西区 秒速赛车【gd9900.com光大彩票】-城北区 秒速赛车【gd9911.com光大彩票】-大通县 秒速赛车【gd9922.com光大彩票】-湟中县 秒速赛车【gd9933.com光大彩票】-湟源县 秒速赛车【gd9944.com光大彩票】-经济技术开发区 秒速赛车【gd9955.com光大彩票】-城南新区 秒速赛车【gd9977.com光大彩票】-高新技术开发区 秒速赛车【gd1133.com光大彩票】-海湖新区 秒速赛车【gd1100.com光大彩票】-吉吉av电影 秒速赛车【gd1144.com光大彩票】-滚动 秒速赛车【gd1155.com光大彩票】-国内 秒速赛车【gd1166.com光大彩票】-国际 秒速赛车【gd1177.com光大彩票】-军事 秒速赛车【gd9900.com光大彩票】-社会 秒速赛车【gd9911.com光大彩票】-财经 秒速赛车【gd9922.com光大彩票】-产经 秒速赛车【gd9933.com光大彩票】-房产 秒速赛车【gd9944.com光大彩票】-金融 秒速赛车【gd9955.com光大彩票】-证券 秒速赛车【gd9977.com光大彩票】-汽车 秒速赛车【gd1133.com光大彩票】-IT 秒速赛车【gd1100.com光大彩票】-能源 秒速赛车【gd1144.com光大彩票】-港澳 秒速赛车【gd1155.com光大彩票】-台湾 秒速赛车【gd1166.com光大彩票】-华人 秒速赛车【gd1177.com光大彩票】-侨网 秒速赛车【gd9900.com光大彩票】-经纬 秒速赛车【gd9911.com光大彩票】-English 秒速赛车【gd9922.com光大彩票】-图片 秒速赛车【gd9933.com光大彩票】-视频 秒速赛车【gd9944.com光大彩票】-直播 北京PK10【gd9955.com光大彩票】-娱乐 PK10开奖【gd9977.com光大彩票】-体育 pk10平台【gd1133.com光大彩票】-文化 Pk10计划【gd1100.com光大彩票】-健康 pk10网址【gd1144.com光大彩票】-生活 pk10开户【gd1155.com光大彩票】-葡萄酒 pk10赛车【gd1166.com光大彩票】-微视界 PK10投注平台【gd1177.com光大彩票】-演出 PK10注册【gd9900.com光大彩票】-专题 PK10开户【gd9911.com光大彩票】-理论 北京PK10【gd9922.com光大彩票】-新媒体 PK10开奖【gd9933.com光大彩票】-供稿 pk10平台【gd9944.com光大彩票】-新闻 Pk10计划【gd9955.com光大彩票】-时事 pk10网址【gd9977.com光大彩票】-视频 pk10开户【gd1133.com光大彩票】-评论 pk10赛车【gd1100.com光大彩票】-股票 PK10投注平台【gd1144.com光大彩票】-区块链 PK10注册【gd1155.com光大彩票】-港股 PK10开户【gd1166.com光大彩票】-科创 北京PK10【gd1177.com光大彩票】-基金 PK10开奖【gd9900.com光大彩票】-私募 pk10平台【gd9911.com光大彩票】-理财 Pk10计划【gd9922.com光大彩票】-信托 pk10网址【gd9933.com光大彩票】-P2P pk10开户【gd9944.com光大彩票】-科技 pk10赛车【gd9955.com光大彩票】-债券 PK10投注平台【gd9977.com光大彩票】-互金 PK10注册【gd1133.com光大彩票】-期货 PK10开户【gd1100.com光大彩票】-原油 北京PK10【gd1144.com光大彩票】-大宗 PK10开奖【gd1155.com光大彩票】-期指 pk10平台【gd1166.com光大彩票】-保险 Pk10计划【gd1177.com光大彩票】-银行 pk10网址【gd9900.com光大彩票】-黄金 pk10开户【gd9911.com光大彩票】-外汇 pk10赛车【gd9922.com光大彩票】-行情 PK10投注平台【gd9933.com光大彩票】-数据 PK10注册【gd9944.com光大彩票】-房产 PK10开户【gd9955.com光大彩票】-汽车 北京PK10【gd9977.com光大彩票】-博客 PK10开奖【gd1133.com光大彩票】-农金 pk10平台【gd1100.com光大彩票】-名家 Pk10计划【gd1144.com光大彩票】-消金 pk10网址【gd1155.com光大彩票】-美股 pk10开户【gd1166.com光大彩票】-创投 pk10赛车【gd1177.com光大彩票】-游戏 PK10投注平台【gd9900.com光大彩票】-滚动 PK10注册【gd9911.com光大彩票】-新浪 PK10开户【gd9922.com光大彩票】-正义网