May 18, 2020 | 1:00-3:30pm
Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors. Hastened by the health crisis, a commercial revolution already underway is now moving at warp speed. Brick and mortar stores are under seige, ecommerce is undergoing rapid transformation and consumer preferences and demands have shifted, as has the value of their spending dollar. The players within this space are being forced to reset and restrategize. At Elevate: Commerce, Adweek editors will speak to these players on the new trends emerging in commerce and how to future-proof your brand.
Unlike digitally native DTC brands, established brand marketers have had to embed direct channel platforms into entrenched, pre-existing business models. Hear from leading marketers on how to bridge the channel divide by embracing new platforms, user-interfaces and customer-experience strategies.
Want to learn how to create promotions with purpose that help drive revenue and build brand equity? Join this session to learn best practices on targeting specific groups at specific touch points, including Covid-19's frontline workers.
Join Adweek as we sit down with the hottest names in DTC. Together we’ll discuss what it takes to optimize products, site design and social channels to turn your start-up into a profitable and recognizable brand.
Brands are turning to personalized text messaging to engage their mobile audiences more directly and personally with two-way communication. Hear why text messaging has quickly become one of the top performing digital marketing channels for innovative commerce companies, plus get tips for how you can use this technology in an on-brand, authentic, and revenue-driving way.
Learn how to create a 360-degree view of your customer, with a deep dive into merchandizing and micro-behavioral trends.
As a result of the COVID-19 pandemic, there will be exponentially more pressure on Q4 performance. It will be crucial for retailers to plan, test and get an optimized digital customer experience in place. CRUSH holiday 2020 using these 5 actionable email and CRM tactics.
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