Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application.
Thanks to the coronavirus pandemic, the inventory in that virtual closet pivoted to athleisure items for the many people working from home.
Snapchat’s AR Portal technology enables users to virtually browse a selection of Kohl’s athleisure products, and the app’s shoppable AR technology enables them to make purchases without leaving Snapchat.
Kohl’s chief marketing officer Greg Revelle said, “As a reaction to our new environment, we’ve had to change many of the things that we do on a regular basis, including the way we engage with our audiences on social media. This virtual closet experience has given our audience a chance to experience the products they’re shopping for right now in a new way.”
The retailer and Snapchat also teamed up on a virtual window-shopping experience during last year’s holiday shopping season.