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Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse

GroupM's mid-year forecast shows a landscape that's stark but salvageable, with "pent-up demand" expected to help regain ground.

Unlike TV, Almost All Viewers Are Present for Digital Video Ads

Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.

You Can Only Read This Social Distancing Ad From 6 Feet Away

A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.

4 Tips for Navigating an Increasingly Complicated 2020 Media Landscape

Rethink that hard sell because brand values and purpose matter now more than ever.

Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic

As the world stays at home, new experiences become more accessible than ever before, especially through travel publishers.

Reuters and BBC Release Videos Celebrating the Role of Journalism in the Covid-19 Era

#ThankYouJournalists and 'One Day' highlight the importance of news gathering.

Aggressive News Demonetization Is Harming the News Industry When We Need It Most

Misuse of avoidance technology is largely to blame for increased news demonetization.

It’s Time for Media and PR to Call a Truce

One change that came about after the pandemic hit was finding a way to provide even more value to journalists.

Vox Media Announces Furloughs to 9% of Staff Due to Covid-19

Another media organization reacts to the novel coronavirus with pay cuts and staff reductions.

BBC Enlists Idris Elba to Narrate a Soothing Poem to Uplift the UK

Film highlights its role as a public service broadcaster in a time of crisis.

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