Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.
The new guidelines are intended as a call to action for companies to protect the communities they serve.
As influencers on public opinion, those of us at the helm of brands have a responsibility drive change beyond issuing boilerplate statements.
Startups such as Good Man Brand provide both inspiration and a blueprint for how to position a brand during a turbulent time.
Mother's Day may look different this year, but these brands still think the holiday is work commemorating.
Start planning for the new normal with this guideline. The key to the kingdom is the recovery marker.