Television consumption habits are changing, and advertisers need to adapt.
Mediaocean is buying 4C to create an omnichannel platform for marketers as linear and streaming TV quickly converge.
Two companies are publicly spatting over a ranking of OTT sell-side platforms, highlighting a deeper issue around transparency in ad tech.
Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.
CafeMedia has partnered with ID5 as the ad industry searches for a viable alternative to the third-party cookie.
Permutive, a publisher-focused DMP, has raised $18.5 million in Series B funding to help find solutions to the ad industry's cookie problem.
The CEOs of Amazon, Apple, Facebook and Google will go before the House Judiciary Committee this month.
Dmexco has scratched its plans to run a hybrid in-person and digital event, instead opting to host a purely online show in September.