吉吉av电影

J.Crew’s Glory Days May Be Key to Its Resurrection

After a bankruptcy filing, the brand is looking at a new start

J.Crew storefront
J.Crew filed for Chapter 11 bankruptcy protection on Monday.
Getty Images

吉吉av电影Key insights:

J.Crew has always been known for its preppy sensibility, fueled by a selection of classic pieces, like cable-knit sweaters and chino shorts, mixed with a trendier touch including sequins, bows and a few ruffles. This week, J.Crew is known for becoming the first retailer to file for bankruptcy吉吉av电影 amid the Covid-19 pandemic.

吉吉av电影It indicates how far the brand has fallen. Once, it was the ideal of a mall brand: carrying high-quality items people wanted to buy, and that were fashionable enough to attract the attention of the bigwigs in the industry.

In recent years, though, shoppers have complained about quality, discounts, sales so ubiquitous that consumers know to never pay full price, and styles that no longer resonate with its target audience.

A photo from a J.Crew catalog
J.Crew

吉吉av电影“It came in and it was super hot, with great quality that blew customers’ minds,” said fashion writer Christina Binkley. “Then comes the huge expansion, and quality drops, prices drop. The brand has really never found its magic again since then.”

Bankruptcy isn’t the end of J.Crew’s story: Since the brand is filing for Chapter 11, it will restructure, not liquidate. J.Crew’s recent bankruptcy news is more of a sign of an unmanageable debt load and the risks of a private equity-funded leveraged buyout than a tale of a brand that’s lost its grip on its consumer. The brand’s glory days are arguably behind it,  but it has room for redemption: A loyal fanbase remains—and if social media is any indication, even more consumers are waiting in the wings to return when the company finds its footing again after three years of a rotating executive team, and perhaps with a more specialized approach to its business.

J.Crew has always held a comfortable place in the retail hierarchy: When it started, its wares were enough of a splurge that buying them felt special, but affordable enough to still be accessible to the average American consumer.

“They were like the upscale version of Gap and the downscale version of Ralph Lauren,” said Bob Phibbs, CEO of the New York-based consultancy The Retail Doctor.

An image from a recent J.Crew catalog
J.Crew

In the ’80s, the brand launched as a catalog, which would go on to be one of its most powerful tools, depicting what appeared to be the ideal preppy lifestyle. Its first store opened in downtown Manhattan in 1989. The ’90s were tougher—TPG Capital, a private equity firm, purchased a majority stake in 1997 in a bid to boost the business.

吉吉av电影Everything changed in 2003 when retail veteran Mickey Drexler, formerly of Ann Taylor and Gap, took over as CEO. He joined forces with Jenna Lyons, the vp of women’s design who would go on to be the brand’s president and creative director. Over the next decade, the retailer saw its sales peak. (That’s thanks in part to then-First Lady Michelle Obama, who wore J.Crew on numerous occasions.)

吉吉av电影By the mid-2010s, it hosted a presentation every season during New York Fashion Week, and Lyons had become a fashion icon, famous for her print-mixing and affinity for feathers.

Lyons’ own aesthetic represented the path J.Crew had taken, a decidedly more high-fashion take than the classic pieces it had built its devoted fanbase around. A prime example of the phenomenon was the debut of a line called “Collection,” with items closer to couture—and at a higher price point.

In that moment, “the fashion world was hands down in love with J.Crew,” said Binkley.

But, there was a fatal flaw to J.Crew’s love affair with the fashion world.

“When you looked at the numbers, it turned out that it was really only the fashion [world],” added Binkley. “It was appealing to a limited segment of very fashion-minded people.”

Recommended articles

<", c, ' onload="var d=', n, ";d.getElementsByTagName('head')[0].", d, "(d.", g, "('script')).", i, "='", a.l, "'\">"].join("") } var c = "body", e = h[c]; if (!e) return setTimeout(q, 100); a.P(1); var d = "appendChild", g = "createElement", i = "src", k = h[g]("div"), l = k[d](h[g]("div")), f = h[g]("iframe"), n = "document", p; k.style.display = "none"; e.insertBefore(k, e.firstChild).id = o + "-" + j; f.frameBorder = "0"; f.id = o + "-frame-" + j; /MSIE[ ]+6/.test(navigator.userAgent) && (f[i] = "javascript:false"); f.allowTransparency = "true"; l[d](f); try { f.contentWindow[n].open() } catch (s) { a.domain = h.domain, p = "javascript:var d=" + n + ".open();d.domain='" + h.domain + "';", f[i] = p + "void(0);" } try { var r = f.contentWindow[n]; r.write(b()); r.close() } catch (t) { f[i] = p + 'd.write("' + b().replace(/"/g, String.fromCharCode(92) + '"') + '");d.close();' } a.P(2) }; a.l && q() })() }(); c[b].lv = "1"; return c[b] } var o = "lightboxjs", k = window[o] = g(o); k.require = g; k.modules = c }({}); /*]]>*/
秒速赛车平台【复制网址gd1144.com】 秒速赛车【gd1133.com光大彩票】-新闻 秒速赛车【gd1100.com光大彩票】-法治 秒速赛车【gd1144.com光大彩票】-案件 秒速赛车【gd1155.com光大彩票】-检察 秒速赛车【gd1166.com光大彩票】-理论 秒速赛车【gd1177.com光大彩票】-新媒体 秒速赛车【gd9900.com光大彩票】-视频 秒速赛车【gd9911.com光大彩票】-评论 秒速赛车【gd9922.com光大彩票】-文化 秒速赛车【gd9933.com光大彩票】-人物 秒速赛车【gd9944.com光大彩票】-舆情 秒速赛车【gd9955.com光大彩票】-装备 吉吉av电影 秒速赛车【gd9977.com光大彩票】-今日推荐 秒速赛车【gd1133.com光大彩票】-图片聚焦 秒速赛车【gd1100.com光大彩票】-以案说法 秒速赛车【gd1144.com光大彩票】-检察视界 秒速赛车【gd1155.com光大彩票】-城东区 秒速赛车【gd1166.com光大彩票】-城中区 秒速赛车【gd1177.com光大彩票】-城西区 秒速赛车【gd9900.com光大彩票】-城北区 秒速赛车【gd9911.com光大彩票】-大通县 秒速赛车【gd9922.com光大彩票】-湟中县 秒速赛车【gd9933.com光大彩票】-湟源县 秒速赛车【gd9944.com光大彩票】-经济技术开发区 秒速赛车【gd9955.com光大彩票】-城南新区 秒速赛车【gd9977.com光大彩票】-高新技术开发区 秒速赛车【gd1133.com光大彩票】-海湖新区 秒速赛车【gd1100.com光大彩票】-吉吉av电影 秒速赛车【gd1144.com光大彩票】-滚动 秒速赛车【gd1155.com光大彩票】-国内 秒速赛车【gd1166.com光大彩票】-国际 秒速赛车【gd1177.com光大彩票】-军事 秒速赛车【gd9900.com光大彩票】-社会 秒速赛车【gd9911.com光大彩票】-财经 秒速赛车【gd9922.com光大彩票】-产经 秒速赛车【gd9933.com光大彩票】-房产 秒速赛车【gd9944.com光大彩票】-金融 秒速赛车【gd9955.com光大彩票】-证券 秒速赛车【gd9977.com光大彩票】-汽车 秒速赛车【gd1133.com光大彩票】-IT 秒速赛车【gd1100.com光大彩票】-能源 秒速赛车【gd1144.com光大彩票】-港澳 秒速赛车【gd1155.com光大彩票】-台湾 秒速赛车【gd1166.com光大彩票】-华人 秒速赛车【gd1177.com光大彩票】-侨网 秒速赛车【gd9900.com光大彩票】-经纬 秒速赛车【gd9911.com光大彩票】-English 秒速赛车【gd9922.com光大彩票】-图片 秒速赛车【gd9933.com光大彩票】-视频 秒速赛车【gd9944.com光大彩票】-直播 北京PK10【gd9955.com光大彩票】-娱乐 PK10开奖【gd9977.com光大彩票】-体育 pk10平台【gd1133.com光大彩票】-文化 Pk10计划【gd1100.com光大彩票】-健康 pk10网址【gd1144.com光大彩票】-生活 pk10开户【gd1155.com光大彩票】-葡萄酒 pk10赛车【gd1166.com光大彩票】-微视界 PK10投注平台【gd1177.com光大彩票】-演出 PK10注册【gd9900.com光大彩票】-专题 PK10开户【gd9911.com光大彩票】-理论 北京PK10【gd9922.com光大彩票】-新媒体 PK10开奖【gd9933.com光大彩票】-供稿 pk10平台【gd9944.com光大彩票】-新闻 Pk10计划【gd9955.com光大彩票】-时事 pk10网址【gd9977.com光大彩票】-视频 pk10开户【gd1133.com光大彩票】-评论 pk10赛车【gd1100.com光大彩票】-股票 PK10投注平台【gd1144.com光大彩票】-区块链 PK10注册【gd1155.com光大彩票】-港股 PK10开户【gd1166.com光大彩票】-科创 北京PK10【gd1177.com光大彩票】-基金 PK10开奖【gd9900.com光大彩票】-私募 pk10平台【gd9911.com光大彩票】-理财 Pk10计划【gd9922.com光大彩票】-信托 pk10网址【gd9933.com光大彩票】-P2P pk10开户【gd9944.com光大彩票】-科技 pk10赛车【gd9955.com光大彩票】-债券 PK10投注平台【gd9977.com光大彩票】-互金 PK10注册【gd1133.com光大彩票】-期货 PK10开户【gd1100.com光大彩票】-原油 北京PK10【gd1144.com光大彩票】-大宗 PK10开奖【gd1155.com光大彩票】-期指 pk10平台【gd1166.com光大彩票】-保险 Pk10计划【gd1177.com光大彩票】-银行 pk10网址【gd9900.com光大彩票】-黄金 pk10开户【gd9911.com光大彩票】-外汇 pk10赛车【gd9922.com光大彩票】-行情 PK10投注平台【gd9933.com光大彩票】-数据 PK10注册【gd9944.com光大彩票】-房产 PK10开户【gd9955.com光大彩票】-汽车 北京PK10【gd9977.com光大彩票】-博客 PK10开奖【gd1133.com光大彩票】-农金 pk10平台【gd1100.com光大彩票】-名家 Pk10计划【gd1144.com光大彩票】-消金 pk10网址【gd1155.com光大彩票】-美股 pk10开户【gd1166.com光大彩票】-创投 pk10赛车【gd1177.com光大彩票】-游戏 PK10投注平台【gd9900.com光大彩票】-滚动 PK10注册【gd9911.com光大彩票】-新浪 PK10开户【gd9922.com光大彩票】-正义网